Special edition call for papers - European Journal of Marketing (EJM) 'Identity Perspectives on Corporate and Organizational Marketing'. The announcement of this special edition forms part of the celebration to mark the 10th anniversary of the first special of the EJM devoted to corporate identity and on the occasion of the 10th symposium of the International Corporate Identity Group (ICIG). Currently, there is burgeoning interest in the nascent area of corporate and organizational marketing and renewed interest in the corporate identity by marketing scholars both in Europe and North America. This special aims to reflect recent advances in research and scholarship in these areas. Closing date: 31st March 2008. Further details are available for download here or at the European Journal of Marketing.

Visitors can benefit from  access to a list of abstracts from various International journals as selected for their relevance.  Links through to the publishers has also been provided for information on further download if/as required. More information is available here.

Since the 1950's various concepts have captured the imagination of scholars and practitioners (organizational identity, corporate identity, corporate branding, corporate image, corporate reputation and corporate communications). Each of these concepts has their own intellectual roots and practice based adherents and whilst individual corporate-level concepts provide a powerful, and radical, lens through which to comprehend organizations, individual perspectives are necessarily limited.

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