Corporate & Organizational Marketing Blog
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Entries from December 1, 2007 - January 1, 2008
10TH ICIG Symposium held at Brunel University (30th November 2008)
Posted on Tuesday, December 4, 2007 at 10:30PM
by
Dr Shaun Powell (Centre for Corporate Marketing)
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Dr Shaun Powell (Centre for Corporate Marketing)
|
Post a Comment
Established in 1994 and launched at the House of Lords in 1995 the International Corporate Identity Group (ICIG) was founded by John Balmer with the aim of furthering our understanding of the corporate identity concept among scholars and practitioners in international contexts. To celebrate the 10th ICIG symposium a group of distinguished speakers delivered a number of papers on a broad range of corporate marketing topics in celebration of this important milestone.