Our 9th International Symposium of the International Corporate Identity Group (ICIG) was held in Edinburgh during March 2007 within the prestigious Balmoral Hotel. This symposium aimed to reflect the recent upsurge in scholarly interest in corporate and organizational marketing and the branding of organizations, as well as reflecting renewed academic interest in corporate identity.

The Symposium considered Corporate and Organisational Marketing and the interlink with:

Branding of Large or Small to Medium Sized Organizations

Employee behaviour as a component of the organizational brand

Organizational Identity/identification and the brand

Corporate Identity

Visual Identity

Corporate Communications

Corporate Social Responsibility

Pictures of the event are available here.